Launch of new winter tires in Austria

Dear business partners, dear journalists,

After three long years, when the covid pandemic and other challenging events made it impossible for us to meet together in person, here comes finally an opportunity that we are very much looking forward to. As our valuable partner, we would like to invite you to the launch of our new winter tire range. The event will take place from the 27th of February to the 3th of March 2023 in the province of Salzburg, Austria.

We will introduce updates and new tires to complete our competitive Nokian Tyres Snowproof winter product lines. The new products were developed and tested under the harsh northern conditions using state-of-the-art technologies; and now we are keen to hear your opinion on them. You will be able to experience the tires on the Saalfelden tracks, which are specifically designed for extreme winter driving. After the full day of driving adventures, we will spend an evening together in the city of Salzburg, a beautiful gate to the Austrian Alps. 

We are now opening a new page of the 120-year history of Nokian Tyres and we will be happy if you help us write this chapter together. We started our transformation process – exited the Russian market, expanded the production in our factories in Finland and the US, ramped-up the testing in Hakka Ring, our new testing facility in Spain and started to build a new factory in Europe - just to mention a few milestones. We believe this transformational process will result in even stronger, highly efficient, and effective future of our company. 

I hope you won´t miss out on this exciting event and will join us in Austria. I am looking forward to seeing you there!

Tommi Alhola
Vice President of Sales, Nokian Tyres


The luxurious five-star Sheraton Grand Salzburg is located in the centre of Salzburg, but only 6 km from the local airport. The Neoclassical Mirabell Palace with its adjacent gardens, a UNESCO World Heritage Site, and the Salzburg Congress Centre, are both close by.



The ÖAMTC Fahrtechnik GmbH Zentrum (Saalfelden/Brandlhof) test circuit is located in one of Salzburg's most beautiful mountainous areas of Solnohrad, 20 km south of Lofer and 5 km north of Saalfelden.



You may look forward to many experiences behind the wheel and beyond!



Salzburg is the capital of the Austrian federal state of Salzburg and the fourth largest city of Austria. It is a vital industrial, financial, cultural and sports centre.



Would you like to know more about the new NOKIAN TYRES products? Are you tempted by the opportunity to test new tires "on your own skin" on the snow in the picturesque surroundings of the Austrian Alps?

To book your visit, please contact your local Nokian Tyres representative.