Gallery
Video and photos from the event.
THE LAUNCH OF
THE NEW WINTER TIRE
Dear business partners, dear journalists,
I would like to thank you very much for your participation in our recent Nokian Tyres launch event in Ivalo. It was a pleasure to welcome you to White Hell and share this special moment together.
We truly appreciate that you were among the first to experience the Nokian Tyres Snowproof 3P – our new winter tire developed for the demanding conditions of Central Europe. I trust that the time spent on the tracks gave you a clear impression of its performance, safety, and the innovation behind it.
I also hope you had a great time with us in Ivalo and that the combination of professional testing and the Arctic setting made the event both valuable and memorable.
Thank you for your time and once again for your participation. I am looking forward to our continued cooperation.
Tommi Alhola
Senior Vice President Central Europe,
Nokian Tyres
White Hell - The Heart of Nokian Tyres’ Winter Testing
Nestled north of the Arctic Circle, Nokian Tyres’ Ivalo test center “White Hell” stands as the true birthplace of the company’s winter tire expertise. Opened in the 1986, it has grown to become the world’s largest and most diverse winter testing environment for tires.
Finnish Lapland
Experience the magic of winter in Finnish Lapland - a place where every moment feels touched by the Arctic’s enchantment.
Experience Finland’s Heritage: The Sauna and the Huskies
Discover two timeless Nordic traditions that warm the soul and awaken the spirit.
Join us in Ivalo to experience our latest winter product and unforgettable moments on White Hell’s tracks.