Dear business partners, dear journalists,
It is my pleasure to invite you to an exclusive event — the official launch of our new premium UHP summer tire, which will take place from October 5th to 10th, 2025, at the Hakka Ring, our cutting-edge testing and technology center in Spain.
This latest summer tire represents the next step in our commitment to innovation, performance, and safety. Designed to provide exceptional control and confidence on the road, it is the result of extensive research and development by our dedicated team.
During the event, you will have the opportunity to witness live demonstrations, engage directly with our experts, and take part in hands-on testing experiences in a truly unique environment. It will be a chance not only to experience our newest innovation firsthand but also to exchange ideas and insights that drive our shared journey forward.
After an exciting and dynamic day at the Hakka Ring, we will continue with a memorable evening in Madrid – a city renowned for its vibrant atmosphere, exquisite wines, and exceptional culinary scene.
Be among the first to witness our new summer tire in action and join us in Spain.
I look forward to meeting you in person and enjoying the experience together.
Tommi Alhola
Senior Vice President Central Europe,
Nokian Tyres
THE SPAIN TEST CENTER IS THE PERFECT PLACE FOR ALL DEMANDING TIRE TESTING.
Under the vibrant Spanish sun lies Hakka Ring — our cutting-edge test facility and the stage for this exclusive product launch. Here, innovation meets the road across 10 unique tracks, designed to challenge and refine our summer, all-season, and winter tires in every imaginable condition.
We invite you to the luxurious five-star hotel VP plaza España Design. Located on Madrid's Plaza de España, close to Gran Vía and near the Royal Palace. The uniqueness of this hotel is completed by a private art collection with 300 original works.
Spain’s capital is a wonderful city pulsating with life and good times, bound to create nothing but great memories. Allow yourself to visit and enjoy the beautiful streets and squares with unique Spanish flair, the world-famous art museums and exquisite places to wine and dine.
Come visit us in Spain to experience a new summer product and have good times on the tracks of Hakka Ring.