Nokian Tyres Becomes Official Sponsor of the 2026 & 2027 IIHF Ice Hockey World Championships
The IIHF Ice Hockey World Championship is the world’s largest winter sports event, watched annually by millions of viewers. Ice hockey is also considered a national sport in many countries, and interest in it continues to grow.
Nokian Tyres, the expert in safety and performance in extreme weather conditions, is proud to become an Official Sponsor of the IIHF Ice Hockey World Championship for both the 2026 and 2027 tournaments.
The partnership spans two major events: the 2026 Championship in Switzerland and the 2027 Championship in Germany.
A Partnership Built for Extreme Conditions
“Ice hockey is a sport built for extreme conditions. It demands peak performance on ice, where grip, speed, and precision define success. Similarly, a tire must deliver confident control and reliable grip on the road, no matter the weather,” says Tiina Frazer, VP, Brand, Marketing and Communications at Nokian Tyres.
“Partnering with the 2026 and 2027 IIHF Ice Hockey World Championships is a perfect fit for us. We’re proud to support an event that brings together millions of passionate hockey fans — whether they’re cheering at the arena or following the excitement from their screens. It’s a privilege to be part of these shared moments, especially as global awareness of our heritage as the inventor of the winter tire continues to grow,” she adds.
Celebrating the World’s Largest Annual Winter Sports Event
The IIHF Ice Hockey World Championship is the world’s largest annual winter sports event, attracting millions of viewers each year. Ice hockey is a nationally beloved sport across many countries and continues to grow internationally.
The 2026 Championship, hosted in Switzerland from 15 to 31 May 2026, will see 16 national teams compete in 64 games for the coveted World Champion title.
“We are looking forward to this partnership and wish all teams and players every success in the upcoming tournaments,” says Frazer.