It's a Beautiful Journey project

Nokian Tyres is the northernmost tyre manufacturer in the world providing for care-free rides under any conditions The "It's a Beautiful Journey" concept introduces the company's values and products to millions of visitors of 23 selected mountain resorts. One of these locations is also the area around the Seefeld-Rosshütte cable car which is just "around the corner" from the Krumers Alpin hotel.

After getting off the cable car on the top of Rosshütte, you can look forward to a breathtaking view of Seefeld and the surrounding mountains. And this is where we will prepare a private dinner just for you. You will enjoy the unique scenery together with delicious cuisine just under the area's landmark – the two-thousander Seefelder Joch.

Thanks to the "It's a Beautiful Journey" project, one of the ten new Nokian Tyres thematic lookout points was built just under the top of Rosshütte. Interesting side note – the highest of these special lookout points is at an altitude of 3,500 metres. For every photo taken at these lookout points and shared by the public on social media with a special #, Nokian Tyres makes a contribution to the activities of mountain rescue. You will have a chance to do something for a good cause, and you will get an original photo as a bonus.


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